How to Enter Amazon.de in 2026: A Complete Guide
German Amazon is the largest e-commerce market in Europe. Go through step-by-step what you need for a successful start – from registration and VAT to your first sale.
Expert articles on selling on Amazon, Kaufland and Allegro
German Amazon is the largest e-commerce market in Europe. Go through step-by-step what you need for a successful start – from registration and VAT to your first sale.
While competition on Amazon is growing, Kaufland.de offers lower fees, fewer sellers, and customers accustomed to buying German quality goods. Is it worth it?
With 22 million customers, Allegro is the number one Polish e-commerce platform. For Czech brands, it's the closest foreign market — and with Allegro's entry into the Czech Republic, a strategic necessity.
Amazon is adjusting its FBA fee structure in Europe starting this year. We've calculated the impacts on typical product categories – some will benefit, others will significantly lose out.
Without LUCID registration, Amazon will block your sales in Germany. We clearly explain EPR obligations – packaging, electronics, and batteries – and how to comply without penalties.
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