Kaufland Global Marketplace: an opportunity Czech sellers are overlooking
David Grinberg1 min readWhile competition on Amazon is growing, Kaufland.de offers lower fees, fewer sellers, and customers accustomed to buying German quality goods. Is it worth it?
Kaufland Global Marketplace (formerly real.de) is the third largest online marketplace in Germany. For Czech sellers, it has one key advantage: competition here is significantly lower than on Amazon.
What is Kaufland Global Marketplace
An online marketplace operated by the Kaufland chain, which expanded to Slovakia, Poland, Austria, and the Czech Republic in 2023. One account opens up all five markets at once for you.
Why consider it
Lower fees
Commissions range between 6.5–12.5% depending on the category, with a monthly fee of €39.95. For most categories, you’ll pay less than on Amazon.
Less competition
Approximately 10,000 sellers sell on Kaufland — on Amazon in Germany, there are hundreds of thousands. The chance of getting to the first page of results is incomparably higher.
Our clients on Kaufland typically achieve profit margins 5–8 percentage points higher than on Amazon — precisely due to lower competition and fees.
What to watch out for
- Lower traffic than Amazon — expect smaller absolute numbers
- Mandatory German VAT registration when storing in Germany
- Strict requirements for product EAN codes
How to get started
Registration takes place at sellerportal.kaufland.com and approval usually takes up to two weeks. Product data can be uploaded via CSV, API, or tools like Baselinker.
Kaufland is an ideal second channel for brands that already sell on Amazon — you'll use 80% of the same product data.
