Allegro for Czech Brands: What You Need to Know Before Starting
David Grinberg1 min readWith 22 million customers, Allegro is the number one Polish e-commerce platform. For Czech brands, it's the closest foreign market — and with Allegro's entry into the Czech Republic, a strategic necessity.
Poland is the sixth largest e-commerce market in Europe, and Allegro holds over 40% of the share. For Czech sellers, it is also a market right next door — the most logistically and culturally accessible expansion.
Allegro in numbers
- 22 million active customers
- Over 250 million offers
- 6 million Poles use the Allegro Smart! program with free delivery
How selling on Allegro works
Company account registration
You need a company ID, administrator's document, and a Polish bank account or an account with SEPA. The entire process can be completed online within a week.
Fees
Allegro charges a sales commission (4–15% depending on the category) and optional fees for highlighting offers. No monthly fee — you only pay for sales.
Logistics: One Fulfillment by Allegro
Allegro offers its own fulfillment similar to FBA. Alternatively, you can ship from the Czech Republic — deliver to Poland within 48 hours via InPost Paczkomaty, which Poles love.
Beware: Polish customers expect delivery to a parcel locker. An offer without Paczkomaty has significantly lower conversion.
Localization is key
Polish is a must — listings, customer service, and complaints. Allegro penalizes machine translation with poorer visibility. Also, account for Polish consumer laws, which are stricter than Czech ones.
When Allegro makes sense
If you have a product with a margin of at least 30% and can handle Polish customer support, Allegro will open up a market the size of four Czech Republics. The ideal combination is Allegro + Amazon.de — covering two of the largest neighboring markets at once.